According to the executive who runs the Messenger business, the adoption of Facebook’s interoperability between Messenger and Instagram is ahead of expectations. Stan Chudnovsky, Facebook’s head of Messenger said that they are beating the expectation in terms of how fast and the number of people upgrading.
The company said more than 60% of eligible users on Instagram have updated to the new experience, which allows them to exchange messages with people on Messenger. This is the first time Facebook has provided a figure on the adoption rate of the update.
Facebook CEO Mark Zuckerberg in March 2019 announced plans to allow cross-app messaging between Messenger, Instagram and WhatsApp. From Facebook’s perspective, allowing people to exchange messages across apps removes a friction point between the idea that not everybody knows which app to use which increases messaging usage. However, Facebook today does not earn much money from advertising in its messaging apps.
iPhone users must use the company’s iMessage app for texting their friends. That stands in contrast to Google’s Android operating system, which allows users to set other messaging services, including Facebook’s Messenger, as their default app for sending text messages.iPhone users who prefer Messenger over Apple’s iMessage app are in a disadvantaged position because they can’t change that default and they have to be stuck with what Apple wants them to use.