Since Instagram got launched on the social media platform, it has been playing with its Like Counts. In about half a dozen countries, it has been conducting a test where it hides like counts altogether. Although Instagram has thought of revamping it and is giving its users a choice to customize how like counts work in a new test.
The primitive goal of the original test was to let the followers focus on videos and photos rather than how many like counts do the post gets. Momentarily, Instagram noted that in the early stages the feedback was positive from the users. Back then, Instagram contemplated that gathering access to like counts is influential and significant for content creators and brand advertising. The new test makes sense in consideration of all this.
Earlier when the original test got conducted in 2019, Instagram said, “this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community.”The new test will give the users full authorization to the Like Counts, as it is a bolstering factor for the creators who are willingly eager to know about their posts. Instagram hasn’t shared many details on the test as of now. To unveil more interesting updates on Instagram, and other social media platforms, stay tuned with us!