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Apple’s colorful new iMacs

Apple’s introduced the first version of iMac in 1998. It was a revelation to the tech industry. The all-in-one PC was different from other computers in the industry.

The industry filled with dull tan and grey PCs, the first iMac stood out with its vibrant and colourful translucent plastic casing. Apple’s iMac shifted from candy colors to white plastic and then, eventually, sterile machined aluminum, like much of Apple’s other devices.The company dipped back into its new color designs, announcing its newest iMac in seven colors: green, yellow, orange, pink, purple, blue and silver. It will start at $1,299 when it goes on preorder on April 30 before shipping in May. The front of the computer is mostly a sheet of glass over the screen, with a pastel-colored chin where the computer guts live. In the back though, it has striking shades.

Colleen Novielli, a member of Apple’s Mac product marketing team said that the back is designed to celebrate color. The burst of color marks a break from the recent convention and harkens back to the original iMac. But using colors, as eye-catching a move as it is, isn’t something companies do on a whim. If the company manufactures too much of an unpopular color, it’s just lost sales.

Roger Kay, an analyst at Endpoint Technologies Associates made a statement that you have to know what you’re doing when you’re in the color game. Apple’s made several nods to features that could help us get through the pandemic. The iMac’s webcam added a feature to track and zoom in on a person as they’re talking during a video chat and its microphones can supposedly filter out background noise. The iMac’s footprint is also smaller.Avi Greengart, an analyst at Techsponential said that Apple’s goal is modern retro, but a breath of sunshine or a bright yellow iMac is certainly appreciated after a year of pandemic and unrest.

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