Adobe Inc. shares rallied 1.48% to $575.74 Tuesday. This proved to be an all-around favorable trading session for the stock market, with the S&P 500 Index SPX rising 0.51% to 4,246.44 and the Dow Jones Industrial Average DJIA rising 0.20% to 33,945.58.
Adobe Inc. hit a new 52-week high, surpassing its previous peak of $570.19, which the company reached on June 21st. The stock outperformed some of its competitors Tuesday, as Microsoft Corp. MSFT rose 1.10% to $265.51, Salesforce.com Inc. CRM fell 0.56% to $243.11, and SAP SE ADR SAP rose 0.33% to $141.24.
Monday also surpassed the $5.1 billion that consumers spent online over Thanksgiving Day last year. Adobe said that retailers that bring in more than $1 billion in revenue each year reported a 28% increase in e-commerce sales on Monday compared with the same day a year earlier, while smaller retailers doing less than $10 million in annual revenue saw a 22% lift.LivePerson and Adobe are partnering to transform digital experiences using conversational AI and personalization.